Hello, my name is Donna-Ray Campbell and I write the 'Event Update' column on behalf of Stimulus for the Entrepreneurial Report.SOS Business Surgeries are events that we hold monthly that give an opportunity foe entrepreneurs to learn life skills, share experiences and gain information that will allow them to take practical steps to development. At these events one2one sessions can be booked in advance for a closer and private review of your particular business situation.
Our SOS Business Surgery of the month took place at the Freshly
Ground Cafe, Avondale who have partnered with us as a permanent venue for our SOS Business Surgeries. The event topic was Brand Development. Our speaker was was Mr Musekiwa 'The African Knight' Samuriwo.
MR Samuriwo had so much to share that we will be posting his presentation as a series of articles on the entrepreneurial report in addition to this update. Firstly he discussed observation, he said "It is an important attribute and tool in the development and implementation of a brand". Observation will help you recognize when to attend to different aspects of your business in response to and to entice the marketplace you operate in as a business. Observation will also help you see beyond the superficial and mundane so as to unlock more profound and salient aspects of life, business and possibility".
We looked at the 5 keys to brand identity which are:
1. Working out your business' productive service core competence skills
2. Determining who your target market is and what they like
3. Understanding and shaping the public perception of your brand
4. Establish your business' core values and forms of communication of said values
5. The perceived quality of and the extent to which you would like to develop your business.
This highlighted the necessity of brand development beyond a logo and a strapline as these in isolation are insufficient. We looked at how to select a name for your brand,the possible messages your name is giving consumers about you and the reason for unfavorable responses. We learnt to appreciate the detail that goes into brand development and that it has to be a strategic plan and it takes time and deliberate effort to build. Finally he covered the importance of a brand development strategy and its signaficance to the development of a business.
Images below were taken courtesy of Fungai Foto:
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Our speaker Mr Musekiwa Samuriwo had us all captivated!!
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| The 'African Knight' in action inspiring the group |
We had some interactive activities we were tasked to carry out in groups
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| Finally our CEO Miss Nyangulu gave us a run through of the upcoming events and opportunities Stimulus has to offer! |
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