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| Miss Rudo Nyangulu CEO Stimulus Group |
Musekiwa Samuriwo dubbed , 'The Afrikan Knight' is an inspired visionary when it comes to the realm of entrepreneurship. He is the author behind The Shark and the Japanese Fisherman and the Entrepreneurs Intel which are both rich resources of information for entrepreneurs. It is my pleasure to introduce him to our community as the first independant contributor to the Entruprenurial Report. Though Mr Samuriwo is very much an all rounder, he is starting his residence with us talking about the one place all business visions start from;
The Brand.
Mr Samuriwo has been instrumental in developing the Stimulus brand among many others and his expertise will be evident over the next few weeks and months as he shares pearls of wisdom with us that will catapult our businesses to new heights. - Rudo
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| Musekiwa 'The Afrikan Knight' Samuriwo |
Future ages will wonder at us as present
ages will wonder at us now.
Pericles 460 B.C.
Pericles is commonly regarded is the father
of modern day democracy. Hence when he said these words he captured what would
endear the world thousands of years later in 2011; the ideology of democracy.
His bold proclamation is also a challenge to up and coming entrepreneurs as we
consider the prospect of developing lasting brands. How will your brand be remembered years
from now? Will there be a level of
wonder in the future as much as there is a wonder in the present? IS your business designed to last for a very
long time? These are some of the
questions we will seek to answer in the forthcoming parts of this
presentation.
Exercise on the power of observation by Michael Michalko
The mind, through prolonged inspection of a
subject, becomes bored with it and will explore alternative ways of perceiving
it by decomposing the whole into parts and looking for the interesting parts.
In the early steps of this process, the effects of these changes remain below
the level of awareness. After a while, you become aware of them.
There are nine people in this picture.
Inspect the picture and see how many can you find.
·
If you find 6, you have an
ordinary power of observation.
·
Find 7, you have an above
average power of observation.
·
Find 8, you are very observant.
Congratulate yourself.
F Find 9, you are extremely observant. You are very intuitive and creative.
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Figure 1 Source www.creativethinking.net (c) Michael Michalko
Observation
This is an important attribute and tool in
the development and implementation of a brand. Observation will help you
recognize different aspects of your business and the marketplace you operate in
as a business. Observation will also help you see beyond the superficial and
mundane so as to unlock more profound and salient aspects of life, business and
possibility.
What is Branding?
Definitions
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The word brand comes from the old
Norse word BRANDR which means “to burn”
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According to the American
Marketing Association a brand is a name, term, sign, symbol or design or a
combination of them intended to identify goods and services of one seller from
their competition.
In the next section of the presentation we
are going to discuss different aspects of creating and managing branding
starting with brand identity. I will
leave you with this quote,
“I am the
punishment of God...If you had not committed great sins, God would not have
sent a punishment like me upon you.” - Genghis Khan.
Genghis Khan was a renowned conqueror known
by his enemies, peers and subjects for one thing, destroying all that was in
his path. This quote reflects how he
wanted to be identified.
How do you want
to be identified?
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| Musekiwa Samuriwo speaking on Brand Strategy at a Stimulus networking event |
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